West College Scotland and IKEA team up to present Ändra project
Teaming up with one of the world’s largest furniture stores, Creative Industry students from West College Scotland were given the opportunity to impress with their interpretation of Ändra - meaning change.
Design Lecturer and project lead Marissa Giannasi, tells us more. “This is the fifth year that we have collaborated with IKEA Glasgow and every time it gets bigger and better. We had 140 students from across the creative disciplines including: film, design, art and photography take part in this project which is just fantastic.”
Working closely with IKEA’s Visual Merchandising Manager, Aileen Peter, the students were given a project brief of: exploring their environment, in a new way to come up with creative, inventive ideas inspired by change, producing interior products and prints for the home that would capture IKEA’S design conscious customers.
Marisa continued, “Working closely with Aileen we built an educational project where students got to manufacture products in Scotland. We worked with the Centre for Advanced Textiles within Glasgow School of Art to produce 68 bespoke textile designs, and the Glasgow Ceramic Studio to create limited edition ceramics, meaning every student created a collection they could see and touch.
‘As this was a collaborative project, we have had the media students working with the designers to document their journey through film and the photography students capturing the final designs.”
Gathering for the grand finale at IKEA’s Breahead store on Thursday 9 November, students proudly showcased their designs, images and video’s to their peers, lecturers and IKEA’s design team.
IKEA’s Aileen Peter, commented, “Our relationship with West College Scotland is without a doubt one of the most fulfilling, creative and inspirational projects were are involved in.
‘Throughout the years we’ve built a strong and lasting partnership and it’s something we are all very proud of. Working with the students and lecturers is a fantastic way to give back to the local community and beyond.”
Prizes were awarded to:
Overall Winner - Joanna Kropacz - HND Graphic Design Student (Paisley campus, Age 27 from Glasgow)
“Taking part in Andra project was a great experience which taught me how to look on design in a different way. It allowed me to explore various ideas before I decided to choose a final one. I wanted my design to be simplistic, based on distorted geometric shapes and related to nature.”
Best 1st Year Design – Jack Potter – HNC Design & Illustration (Clydebank campus, Age 24 from Glasgow)
“I was very excited to be a part of this years IKEA project, the opportunity to have designs judged by such a prestigious company was extremely valuable”
Runner Up - Michelle Rosinski – HNC Interior Design (Clydebank campus Age 20 from Glasgow)
“Working on a collaboration project with IKEA has been absolutely amazing. Growing up, my family always visited IKEA so it was an incredible feeling winning an award for my design. I am grateful to have had the opportunity to participate in such a great project!”
Runner Up - Maria Morgan – HNC Interior Design (Paisley campus, Age 19 from Dunoon)
"I thought working with IKEA was very interesting and exciting. It was great to experiment with different functions/edits on Photoshop to then develop my fabric design. It also gave a real insight to what working with a client is like with real deadlines."
Winner - Magdalena Kaminska – HND Photography (Paisley campus)
“I am delighted – I was so inspired by the design of the IKEA fabric I decided to reflect the movement and change within it with the movement of a human form. It was a really inspiring and challenging brief – it made me a better photographer – thank you.”
Runner Up - James Finlayson – HND Photography (Paisley campus, Age 19 from Glasgow)
“It was a project that gave me creative freedom and a unique opportunity to work with a huge company – it was daunting – but with the support from my tutors I was able to produce some great work, and to win a runner up place was amazing”
Best 1st year Photography - Ross Gardner – HNC Photography (Clydebank campus, Age 23 from Helensburgh)
“I am overjoyed to have earned a prize through the IKEA project. Having done very little studio work prior to this I was faced with a personal challenge to produce an image that both my lecturer and I were happy with. Earning a prize was both surprising and encouraging. I would like to thank everyone involved for the opportunity.”
Runner Up - Michal Kobiela – HNC Photography (Clydebank campus, Age 29 from Glasgow)
“Product photography may seem boring and without creativity. That is why it was so challenging to create something that would stand out between many other product images. Thanks to the simple composition and colours used, I was able to create an eye-catching image - I think this is what made my image win a prize in the IKEA competition. In my opinion technique together with creativity can create something spectacular even in product photography.”
Best Short Film Winner - Natalia Wilinska – HNC Creative Industries (Clydebank campus, Age 23 from Clydebank)
“I’m beyond excited to be a winner in the IKEA project. I always loved IKEA, the designs, patterns and things they create. I was very happy to be a part of Ändra project, to capture and show the evolution and all the changes in Emma’s designs”.
Natalia’s winning film can be views via - https://youtu.be/6eNmfbZ4b9I
Best Short Film Runner Up - Aidan McCluskey - HNC Creative Industries (Clydebank campus, Age 18 from Kilbarchan)
“It was a great experience making this film and collaborating with the designer. The fact that this film was for IKEA makes it 100% better.”
An exhibition showcasing the students work will take place in IKEA Glasgow during December.
Well done to all those involved with a special thank you to project lead, Marisa Giannasi and IKEA’S Aileen Peter.